Posts Tagged ‘eLearning’

Michael Horn was interviewed this month by the Association for Supervision and Curriculum Development (ASCD) for their monthly Education Update. "Q&A: Disrupting Class - an interview with Michael Horn" speaks to the core need for differentiated instruction via technology in the classroom.

Recently, a friend of a friend who had reviewed our offering wrote to me and said, "Overall I find the business model of a monthly charge very strange for a children's learning software. Usually one buys a book or a CD/DVD for a one time price and can use it indefinitely. DreamBox's offering basically means that now parents need to pay over and over again if their kids want to revisit lessons or if they are just slow learners. A more appropriate pricing model would be to sell the service per lesson or grade level. That would appeal a lot more to me. Think about it. I have to spend $100 for one year of service and after that I basically lose access to the learning tools unless I continue paying. For $100 each year I get many learning software on CD/DVDs or books and I can keep them forever. That is a very easy decision in my mind."

I was at conference recently discussing DreamBox with a pretty savvy industry insider when she asked “what makes your product so unique?” My response was “It’s incredibly effective, fun, and highly individualized to a child’s particular learning needs.” That’s when she said it. “Individualized?! That’s what they all say!”

Edu-tainment was initially envisioned to be the perfect hybrid between education and entertainment. In the abstract, the idea that educational software could be equally effective and engaging remains a good one. Most edu-tainment companies, however, got the mixture wrong and thus never fully realized this promise.

Late in 2005, when my co-founder Ben and I first started talking about the notion of DreamBox Learning, we knew that the eLearning market was, as one person put it, “an elusive quarry”.