Posts Tagged ‘kids’ learning’

A parent recently wrote us saying “I LOVE the diversity in the characters that the kid can choose to represent themselves…” The writer explained that their kindergarten-aged daughter is of Central American descent and both parent and child are well aware of the lack of diversity in most animated shows, video games, and toys. I’d like to thank this parent for her kind words regarding our efforts and bringing up an important issue. Though this is the only email we’ve received on the subject, she makes a salient point regarding how a majority of cartoon and game characters are depicted in popular media. A brief and rough history of animation will show how the philosophy of character design has been evolving over the years.

Kids are simply more receptive to learning when they’re having fun. And lots of experts say that play not only fosters learning but it’s also an essential part of a child’s overall well-being. Play enhances kids' cognitive capacity when it gives them opportunities for trial and error, problem solving, and decision making while encouraging their participation in a fun, rewarding environment—that's what makes play both intellectually stimulating and emotionally gratifying.

Yesterday - the day after Thanksgiving, black Friday, the busiest shopping day of the year - we braved the mall crowds to videotape a series of "man on the street" interviews with more than 50 kids! We're shooting a short video on what children want to be when they grow up, and as always, they can really surprise you.