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	<title>DreamBox Learning&#174;&#187; startup companies</title>
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	<description>DreamBox Learning, a web-based math learning company</description>
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		<title>Last Chance: Vote for DreamBox as Seattle&#039;s Best Startup</title>
		<link>http://www.dreambox.com/blog/last-chance-vote-for-dreambox-as-seattles-best-startup</link>
		<comments>http://www.dreambox.com/blog/last-chance-vote-for-dreambox-as-seattles-best-startup#comments</comments>
		<pubDate>Mon, 27 Apr 2009 16:18:51 +0000</pubDate>
		<dc:creator>Tracy</dc:creator>
				<category><![CDATA[Life at DreamBox Learning]]></category>
		<category><![CDATA[Start-up Culture]]></category>
		<category><![CDATA[awards and achievements]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[dreambox learning]]></category>
		<category><![CDATA[math game]]></category>
		<category><![CDATA[startup companies]]></category>

		<guid isPermaLink="false">http://www.dreambox.com/blog/?p=2030</guid>
		<description><![CDATA[Voting for Seattle's Best Startup ends on April 28! That means you have only one day to cast your ballot for DreamBox Learning. Here are three reasons to vote for DreamBox.]]></description>
			<content:encoded><![CDATA[<a href="http://www.dreambox.com/blog/wp-content/uploads/2009/04/casting-ballot.jpg"><img class="alignright size-medium wp-image-2033" title="casting-ballot" src="http://www.dreambox.com/blog/wp-content/uploads/2009/04/casting-ballot.jpg" alt="Vote+For+DreamBox+Math+Learning+Games" width="144" height="174" /></a><a href="http://www.seattle20.com/awards/">Voting for Seattle's Best Startup </a>ends on April 28! That means you have only <strong>one day</strong> to cast your ballot for DreamBox Learning. Here are three reasons to vote for DreamBox.
<h2>A Vote For DreamBox Math Learning Games Is:</h2>
<p style="padding-left: 30px;"><em>A vote for DreamBox is a vote for kids.</em> We're more than a business. We sincerely care about kids and math education. Our online math game doesn't just entertain, it really teaches.  If DreamBox had only one goal, it would be to improve every child's access to a great math education. Other startups strive to make money; we also strive to enrich minds.</p>
<p style="padding-left: 30px;"><em>A vote for DreamBox is a vote for change.</em> To receive the award a company has to "...make a difference in the lives of the people involved..." No other company in the "Best Startup" category is as likely to make such a positive impact in the lives of children.</p>
<p style="padding-left: 30px;"><em>A vote for DreamBox is a vote for dreams</em>. Anyone who has ever dreamed of starting a business should vote for DreamBox Learning. We've come along way! Even if we don't win, it's an honor to be nominated. We thank everyone who has been here from the very beginning. (And thank you Seattle for those drizzly days that kept us inside and working!)</p>

Please <a href="http://www.seattle20.com/awards/vote.aspx">vote for DreamBox as Seattle's Best Startup</a> in the Seattle 2.0 Awards, 2009. One final reason you should vote for DreamBox: we're really looking forward to those award ceremony cocktails.]]></content:encoded>
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		<title>Here&#039;s to 100 Blog Posts! Vote for DreamBox in the Seattle 2.0 Awards</title>
		<link>http://www.dreambox.com/blog/heres-to-100-blog-posts-vote-for-dreambox-in-the-seattle-20-awards</link>
		<comments>http://www.dreambox.com/blog/heres-to-100-blog-posts-vote-for-dreambox-in-the-seattle-20-awards#comments</comments>
		<pubDate>Wed, 08 Apr 2009 23:14:29 +0000</pubDate>
		<dc:creator>Tracy</dc:creator>
				<category><![CDATA[Life at DreamBox Learning]]></category>
		<category><![CDATA[Start-up Culture]]></category>
		<category><![CDATA[awards and achievements]]></category>
		<category><![CDATA[Math Learning]]></category>
		<category><![CDATA[Math learning tips]]></category>
		<category><![CDATA[Math research]]></category>
		<category><![CDATA[startup companies]]></category>

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		<description><![CDATA[We're proud to announce this is our 100th blog post. Let's hear it for us! DreamBox Learning started with ... dreams. We envisioned a world where every student enjoys an individually-tailored, world class learning experience.]]></description>
			<content:encoded><![CDATA[<div style="text-align:right;margin:15px 0"><a style="text-decoration:none;border:none;" title="Seattle 2.0 Awards" href="http://www.seattle20.com/awards/badge-redir.aspx"><img class="alignright" style="border: 0pt none;" src="http://www.seattle20.com/awards/badge-img.aspx" border="0" alt="DreamBox+Learning+and+Seattle+2.0+Awards" width="126" height="175" /></a></div>
We're proud to announce this is our 100th blog post. Let's hear it for us! DreamBox Learning started with ... dreams. We envisioned a world where every student enjoys an individually-tailored, world class learning experience. Then created an online math learning game that's both highly effective at teaching math, and it's fun. We strive to reach kids, enrich minds, and inspire a life-long love of mathematics. It has been a wonderful coaster ride as a Seattle startup and we couldn't be more proud of our achievements.
<h2>Get the Word Out and Vote For DreamBox Online Math Learning Games</h2>
As we reach our 100th blog post, we're asking fans to help us reach another milestone. Please <a href="http://www.seattle20.com/awards/vote.aspx" target="_blank">vote for DreamBox</a> in the "Best of Seattle Startups" category in the Seattle 2.0 awards. <strong>Why should you take a minute to vote for DreamBox? </strong>Here's the best reason: the criteria for this award is "...make a difference on the lives of the people involved..." And no other company in this category is as likely to make such a positive difference in the lives of so many children.

We're honored just to be nominated as one of Seattle's best startups.  Please vote and pass it along. A <a href="http://www.seattle20.com/awards/vote.aspx" target="_blank"><strong>vote for DreamBox</strong></a> is a vote for dreams and equations!]]></content:encoded>
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		<title>What’s in a Name?</title>
		<link>http://www.dreambox.com/blog/what%e2%80%99s-in-a-name</link>
		<comments>http://www.dreambox.com/blog/what%e2%80%99s-in-a-name#comments</comments>
		<pubDate>Sat, 08 Nov 2008 16:22:15 +0000</pubDate>
		<dc:creator>Lou</dc:creator>
				<category><![CDATA[Life at DreamBox Learning]]></category>
		<category><![CDATA[Start-up Culture]]></category>
		<category><![CDATA[brand and marketing]]></category>
		<category><![CDATA[differentiated instruction]]></category>
		<category><![CDATA[startup companies]]></category>

		<guid isPermaLink="false">http://www.dreambox.com/blog/?p=610</guid>
		<description><![CDATA[One of our favorite things to do as we prepare to release a new beta is to invite parents and their child(ren) to come to our offices for early usability testing; mostly because it gives us a chance to observe and interact on many levels.]]></description>
			<content:encoded><![CDATA[One of our favorite things to do as we prepare to release a new beta is to invite parents and their child(ren) to come to our offices for early usability testing; mostly because it gives us a chance to observe and interact on many levels. While most conversations usually center on the product experience, over the last month, a surprising number of parents asked how we came up with the name DreamBox Learning. So here it is.

Companies can spend a lot of time and resources searching for a <a href="http://www.igorinternational.com/press/all-about-branding-products-business.php" target="_blank">brand identity</a>. As a start-up, however, we had neither. But we did have Sarah Daniels (our then newly hired Vice President of Marketing) and Brad Chase (our advisor/investor) to guide us through the process, which can be very emotional for founders. At the highest level, we determined that as a web service it was important to find a name that was easy to spell, meaningful, appropriate, trademarkable, and last but not least, available as a .com domain. So after doing battle with an old, thick thesaurus for months, and rejecting a few doozies* along the way, we landed on DreamBox Learning. And with some formal and informal field testing, we officially passed the mantle from SchoolSoft Corporation (our original incorporated name) to DreamBox Learning, and added a great logo along the way.
<h2>Why DreamBox Learning?</h2>
Now what very few people know is that the name DreamBox is a mild homage to the great brands of <a href="http://www.cranium.com" target="_blank">Cranium </a>and <a href="http://www.noggin.com">Noggin</a>. How so? Because “dream box” is an antiquated expression that refers to your head -- as in your dream box.

<em>*As a company that provides individualized instruction, I must admit I was pretty partial to “HeaderGenius” for a while . . . fortunately, I was all alone on that one.</em>]]></content:encoded>
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