DreamBox Learning Unveils New Brand Identity to Reflect its Rapid Expansion in the K-12 Market

BELLEVUE, Wash., April 20, 2012 – DreamBox Learning® (www.dreambox.com), the leading intelligent adaptive learning™ company, today unveiled its new brand identity designed to capture the company’s mission to transform how the world learns and embrace its expanding demographic.

“DreamBox Learning is expanding rapidly both in our product offering and our customer base," said Patti Smith, VP Marketing and Product Management. “With nearly 9 million lessons delivered to K-5 students in 2012 alone, we are ready for a brand identity that better reflects our success in engaging the new generation of learners and the growing adoption of our powerful intelligent adaptive learning engine. Our new identity allows us the flexibility to expand our presence in the broader K-12 school market.”   

DreamBox Learning Math, now for K-5 students and in use in all 50 states, will be represented by a new logo, which features an icon of intersecting bands of color uniting in a circular motion to form a “d.” The bands represent the three core elements of DreamBox Learning: 1) rigorous curriculum; 2) motivating learning environment; and 3) intelligent adaptive learning engine. The design is intended to project movement and progression, just as DreamBox Learning’s technology delivers every day to thousands of students, teachers and administrators in schools across the nation.

The DreamBox Learning web site will reflect the new brand identity, beginning today at: www.dreambox.com

About DreamBox Learning

DreamBox Learning was founded in 2006 in Bellevue, Washington. The Intelligent Adaptive Learning company launched a Web-based platform and its first online learning product in January 2009. The platform has won more than 20 top education and technology industry awards and is in use in all 50 states. DreamBox Learning Math targets elementary students and delivers more than 600 core lessons—including complete fractions coverage for third and fourth grades – with unlimited variations based on the Common Core State Standards. DreamBox Learning Math is designed to teach and reinforce key mathematical concepts through effective, individualized instruction in an engaging and fun manner. DreamBox Learning was acquired in April 2010 by the Charter Fund in partnership with Reed Hastings, a widely recognized educational philanthropist and CEO of Netflix, Inc. In December 2011, the company closed an $11 million Series A round led by Mr. Hastings and private investor John Doerr. GSV Capital Corp. (NASDAQ: GSVC) and private investor Deborah Quazzo also participated in the round.

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For more information, contact:
Foghorn Public Relations
Erica Thomas, 508-872-3380 or ethomas@foghornpr.com
Shelly Eckenroth, 717-852-7060 or seckenroth@foghornpr.com