Pearson Canada Signs Agreement to Distribute DreamBox Learning’s Adaptive Instructional Product to Canadian Market
Canada’s No. 1 Educational Publisher to Bring Award-Winning Web-Based Content to School and Home Markets
BELLEVUE, WA, July 23, 2009 — Pearson Canada, Canada’s largest education publisher, and DreamBox Learning, Inc., an award-winning software start-up, have signed a letter of intent under which Pearson will exclusively market and distribute DreamBox Learning’s web-based instructional products throughout Canada for use in both the classroom and home. Pearson will immediately begin to distribute DreamBox Learning K-2 Math, an effective, individualized, and engaging online math product for students in kindergarten through 2nd grade.
“We’re looking forward to establishing DreamBox Learning as a leading provider of individualized web-based instructional products in Canada,” said Marty Keast, President of the School Division of Pearson Canada. “The Canadian school system and parents alike are eager to tap quality online learning products that reflect a research-based approach to learning, while offering an appropriate engagement for students. DreamBox Learning K-2 Math delivers on both fronts so it was a clear choice to add it to the Pearson portfolio.”
“We are excited to be working with the leading education publisher in Canada to bring the DreamBox Learning experience to Canadian students, parents, and teachers,” said Lou Gray, Co-Founder and CEO of DreamBox Learning. “We look forward to many years of serving this growing market across multiple grades and subjects with effective, highly differentiated web-based instruction that helps students achieve their full academic potential.”
DreamBox Learning K-2 Math was built on the DreamBox Learning platform, designed by world-class software engineers to be a scalable and efficient way to create effective and individualized web-based instruction that leverages the knowledge and teaching expertise of “domain experts” who are typically experienced teachers. The company launched its platform and critically acclaimed first product, DreamBox Learning K-2 Math, in January 2009, and DreamBox Math Classroom in April 2009. The innovative and adaptive product complements what young students learn in the classroom by developing and reinforcing foundational math concepts through effective, individualized instruction while simultaneously being engaging. To date, DreamBox Learning K-2 Math has received the prestigious 2009 Golden Lamp Award for Technology and Innovation as well as the 2009 Distinguished Achievement Award from the Association of Educational Publishers; Children’s Software Review Editor’s Choice Award; and numerous other awards and five-star reviews.
About Pearson
Pearson (NYSE:PSO), the global leader in education and education technology, reaches and engages today’s digital natives with effective and personalized learning, as well as dedicated professional development for their teachers. This commitment is demonstrated in the company’s investment in innovative print and digital education materials for preK through college, student information systems and learning management systems, teacher professional development, career certification programs and testing and assessment products that set the standard for the industry. The company’s respected brands include Scott Foresman, Prentice Hall, Addison Wesley, Benjamin Cummings, PEMSolutions, Stanford 10, SuccessNet, MyLabs, PowerSchool, SuccessMaker and many others. Pearson’s comprehensive offerings help inform targeted instruction and intervention so that success is within reach of every student at every level of education. Pearson’s commitment to education for all is supported by the global philanthropic initiatives of the Pearson Foundation. Pearson’s other primary businesses include the Financial Times Group and the Penguin Group. For more information, visit www.pearson.com.
About DreamBox Learning
DreamBox Learning was founded in 2006 in Bellevue, Washington by world-class technologists, educators, interactive entertainment experts, and entrepreneurs who share a collective vision that every child should have access to an individually tailored, Web-based learning experience that is engaging, motivating, and effective. Backed by $7.1 million in angel funding, the company launched a Web-based platform and its first adventure-themed online learning product called DreamBox Learning K-2 Math in early 2009. The home-based product targets young students in kindergarten through second grade and is designed to reinforce and teach real math through effective, individualized instruction in an engaging and fun manner. DreamBox Learning K-2 Math is based on NCTM (National Council of Teachers of Mathematics) curriculum recommendations, reflecting lessons taught in the classroom. More information can be found at www.dreambox.com.
Media Contacts
For more information or to request a DreamBox Learning K-2 Math media review account, contact:
Please contact: Foghorn PRShelly Eckenroth: 717.852.7060 or seckenroth@foghornpr.com
Mary Leddy: 508.872.3369 or mleddy@foghornpr.com
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