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DreamBox: My Purple Cow

Recently, I reread Seth Godin’s book Purple Cow. It’s about transforming your business by being remarkable. There’s a lot of talk about what it means to be remarkable. Of course I read the book thinking about our product, DreamBox Learning K-2 Math. But more and more, I thought about my job at DreamBox as being the truly remarkable. Before DreamBox, I taught in elementary schools for 9 years. I loved the classroom. Even with all the frustrations, low pay and school politics, I loved teaching, and I wasn’t looking to leave the classroom. Then came the call from a former parent. He founded a start-up company and needed a teacher. Was I interested?

Life With the DreamBox Learning Team

Along the way, I was given more than I ever imagined. When I read an academic book that spoke to the type of teaching we wanted to apply to DreamBox, I met the author. I brought her into our fold and picked her brain, learning straight from the source. I was handed an assessment guru who was always there with the right advice and background knowledge. I was surrounded by and worked elbow-to-elbow with world-class developers. They’d ask questions and dig deep into how my mind worked as an educator. They’d come back with technology language that my team transformed into high quality learning games. As artists, developers and teachers we created our own virtual manipulatives. Building K-2 Math was an organic, get-your-hands-dirty process. We worked very hard and forged our own processes along the way. Our CEO was always there, clearing the path and providing inspiration. DreamBox is remarkable because of the people, the talent, and the empowerment.

Almost three years later, joined by 3 more teachers on the Academic team, as well as Development, Creative and Marketing teams, we got there. 2 months ago we launched DreamBox Learning K-2 Math. Now it’s time for my own launch.

The timing on all this is poetic. I’ve just given birth to my second child. My responsibilities leading the Academic team have come to an end. When and how I return to DreamBox are tbd. If this were any other job, there wouldn’t be a question of my returning to work. I’d stay home and be with my kids. But this isn’t any other job. This is DreamBox. Challenging, empowering, giving – Remarkable.

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