Student Privacy Pledge

The Appropriate Use of Data to Drive Student Success

I believe that we must honor every student’s individual abilities, the way they learn—and their privacy. Protecting student data has become a growing topic of discussion, and the enactment of the nation’s first student data-privacy legislation on September 29th in California of the Student Online Personal Information Protection Act (SOPIPA) has generated even more interest. It’s important that the ongoing dialogue we have around student data is a balanced one.  Research has shown that the use of academic data is one of the most powerful tools we have to maximize student potential, and we must be dedicated to leveraging it to enable progress for learners at every level—while safeguarding the individual students’ information.

Analytics as a driver of learning transformation 

A recent article by Anya Kamenetz of NPR’s All Tech Considered described the benefits and importance of using student data in an educational environment. She explained, “Programs such as DreamBox Learning, Khan Academy and Scholastic’s Math 180 automatically crunch information at split-second intervals, from how many problems a student solved to the time he or she spent doing it. This information can create a detailed picture of student performance, and prompt teacher interventions at just the right moment—an innovation known as ‘learning analytics.’”

This ability to almost instantaneously review individual student progress, as well as classroom and school-wide achievements, means teachers and school administrators alike can pinpoint the exact needs of their schools. Allie Bidwell, U.S. News & World Report’s education reporter, reinforces this concept in a piece looking at how more states are using student data to inform the changes needed to improve their education systems. Citing Paige Kowalski, director of state policy and advocacy at the Data Quality Campaign, Bidwell noted that “more and more, states are hearing from teachers that this kind of data is as important a resource to improve student achievement as the textbooks they use, or having efficient Internet access because it helps them move toward more personalized learning.”

The power of personalization

Learning analytics can arm all learning guardians—principals, teachers, educators, and parents—with highly actionable academic data reports. This data gives them the power to actively address students exactly where they are, whether they have gaps in understanding or areas where they excel, to shape and inform effective instructional practice in a highly personalized way.

Data-driven learning environments become even more effective when they are coupled with intelligent adaptive technology that enables the personalization of content, pace, and sequence. When a student is placed at the center of their own learning experience, confidence, comprehension, and achievement grow in an environment that is intrinsically motivational.

Engaging parents and students

The involvement of learning guardians in the home is also a key factor in a student’s success. That’s why it’s important to share data with parents about their child’s milestone achievements and the direction their curriculum will take them. Students are naturally curious and like to be engaged in their own development. By collecting information on pace, accuracy, and target skills, educators and parents can show each student a map of where they have come from, what they are learning, and what comes next in their learning pathway.  

In Leaders of Their Own Learning: Transforming Schools Through Student-Engaged Assessment released earlier this year, Ron Berger, Leah Rugen, and Libby Woodfin further emphasize the benefits of using data to empower students, stating, “When students themselves identify, analyze, and use data from their learning, they become active agents in their own growth.”

Teachers, parents, and students have told us about the effectiveness of this kind of transparency. The ability for learning guardians to monitor and discuss progress with both child and teacher creates a circle of learning that fosters greater understanding, advances instructional practice, and supports deeper progress for all.

Our commitment to protecting student privacy

At DreamBox Learning, we are deeply committed to the positive use of academic data in support of transformative growth and learning. That’s why we are participating in an important pledge to protect student privacy and safeguard information. In partnership with The Future of Privacy Forum (FPF) and The Software & Information Industry Association (SIIA), we affirm that students and their achievements are at the core of our mission. Understanding that data is a powerful tool in helping students reach their potential, with the positive, appropriate use of this information, we can help enable the greatest student success.

To view the pledge and a full list of signatories, please click here.


Jessie Woolley-Wilson

Throughout her life and career, Jessie Woolley-Wilson has been driven by a singular belief that all children need and deserve high-quality learning opportunities, regardless of who they are or where they live. She believes that by supporting great teaching and learning, everyone wins: kids, families, communities and the world. Jessie has worked in the education technology space for nearly 20 years to support school and district leaders to improve learning and life outcomes for K-12 students.

Jessie joined DreamBox Learning® in 2010 as Chair, President, and CEO. The startup software company had pioneered Intelligent Adaptive Learning™ in 2006 and began partnering with schools soon after Jessie joined. Today, DreamBox serves nearly 3 million K-8 students and approximately 120,000 teachers. The company provided more than 350 million math lessons across the U.S. and Canada in 2017.

Jessie recently secured a $130 million investment in DreamBox from The Rise Fund, a global impact investing fund managed by TPG Growth. Prior to joining DreamBox, Jessie served as president of Blackboard’s K-12 Group and LeapFrog SchoolHouse, the K-12 division of LeapFrog Enterprises. Jessie also served in leadership positions at, the interactive division of The College Board, and at Kaplan, the leading test preparation company in the U.S.

Jessie supports the broader K12 industry by serving on the boards of several educational organizations including Rosetta Stone, Newsela, the Western Governors University Board of Trustees, and Ursuline Academy. She is also a board member for Boeing Employees Credit Union, Pacific Science Center, and The Bullitt Foundation. She has been a featured speaker at international events including TEDx Rainier, SXSWedu, DENT and GeekWire Summit 2018.

Jessie is a two-time recipient of EdTech Digest’s EdTech Leadership Award for her work in transformative innovation in education and honored her as one of 2018’s Top 100 Influencers in EdTech. Seattle Business Magazine awarded Jessie the 2015 Executive Excellence Award in the CEO of the Year category and Forbes placed her on its “Impact 15” list for being a disruptor in education. The Puget Sound Business Journal honored Jessie as a “Woman of Influence” and 425 Magazine named her as one of eight “Unstoppable Eastside Women” for having a clear focus on the greater good. Additionally, The New York Times has profiled Jessie and her leadership style in their Corner Office column.

Jessie holds an MBA from Harvard Business School and a BA from the University of Virginia. She is also a 2007 Henry Crown Fellow and moderator for the Aspen Institute.
Jessie Woolley-Wilson