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Pearson Canada Signs Agreement to Distribute DreamBox Learning’s Adaptive Instructional Product to Canadian Market  

Canada’s No. 1 Educational Publisher to Bring Award-Winning Web-Based Content to School and Home Markets

BELLEVUE, WA, July 23, 2009
Pearson Canada, Canada’s largest education publisher, and DreamBox
Learning, Inc., an award-winning software start-up, have signed a letter of
intent under which Pearson will exclusively market and distribute DreamBox
Learning’s web-based instructional products throughout Canada for use
in both the classroom and home. Pearson will immediately begin to distribute
DreamBox Learning K-2 Math, an effective, individualized, and engaging online
math product for students in kindergarten through 2nd grade.

“We’re looking forward to establishing DreamBox Learning as a
leading provider of individualized web-based instructional products in
Canada,” said Marty Keast, President of the School Division of Pearson
Canada. “The Canadian school system and parents alike are eager to
tap quality online learning products that reflect a research-based approach
to learning, while offering an appropriate engagement for students. DreamBox
Learning K-2 Math delivers on both fronts so it was a clear choice to add it
to the Pearson portfolio.”

“We are excited to be working with the leading education publisher in
Canada to bring the DreamBox Learning experience to Canadian students, parents,
and teachers,” said Lou Gray, Co-Founder and CEO of DreamBox Learning.
“We look forward to many years of serving this growing market across
multiple grades and subjects with effective, highly differentiated web-based
instruction that helps students achieve their full academic potential.”

DreamBox Learning K-2 Math was built on the DreamBox Learning platform,
designed by world-class software engineers to be a scalable and efficient way
to create effective and individualized web-based instruction that leverages
the knowledge and teaching expertise of “domain experts” who are
typically experienced teachers. The company launched its platform and
critically acclaimed first product, DreamBox Learning K-2 Math, in January
2009, and DreamBox Math Classroom in April 2009. The innovative and adaptive
product complements what young students learn in the classroom by developing
and reinforcing foundational math concepts through effective, individualized
instruction while simultaneously being engaging. To date, DreamBox Learning
K-2 Math has received the prestigious 2009 Golden Lamp Award for Technology
and Innovation as well as the 2009 Distinguished Achievement Award from the
Association of Educational Publishers; Children’s Software Review
Editor’s Choice Award; and numerous other awards and five-star reviews.


About Pearson

Pearson (NYSE:PSO), the global leader in education and education technology,
reaches and engages today’s digital natives with effective and
personalized learning, as well as dedicated professional development for their
teachers. This commitment is demonstrated in the company’s investment
in innovative print and digital education materials for preK through college,
student information systems and learning management systems, teacher
professional development, career certification programs and testing and
assessment products that set the standard for the industry. The company’s
respected brands include Scott Foresman, Prentice Hall, Addison Wesley,
Benjamin Cummings, PEMSolutions, Stanford 10, SuccessNet, MyLabs, PowerSchool,
SuccessMaker and many others. Pearson’s comprehensive offerings help
inform targeted instruction and intervention so that success is within reach
of every student at every level of education. Pearson’s commitment to
education for all is supported by the global philanthropic initiatives of the
Pearson Foundation. Pearson’s other primary businesses include the
Financial Times Group and the Penguin Group. For more information, visit

About DreamBox Learning

DreamBox Learning was founded in 2006 in Bellevue, Washington by world-class technologists,

educators, interactive entertainment experts, and entrepreneurs who share a collective vision that

every child should have access to an individually tailored, Web-based learning experience that is

engaging, motivating, and effective. Backed by $7.1 million in angel funding, the company launched

a Web-based platform and its first adventure-themed online learning product called DreamBox

Learning K-2 Math in early 2009. The home-based product targets young students in kindergarten

through second grade and is designed to reinforce and teach real math through effective,

individualized instruction in an engaging and fun manner. DreamBox Learning K-2 Math is based on

NCTM (National Council of Teachers of Mathematics) curriculum recommendations, reflecting lessons

taught in the classroom. More information can be found at

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Media Contacts

For more information or to request a DreamBox Learning K-2 Math media review account, contact:

Please contact: Foghorn PR


Shelly Eckenroth: 717-852-7060 or


Mary Leddy: 508-872-3369 or