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DreamBox Learning Acquired by Charter Fund in Partnership with Education Philanthropist and Netflix CEO Reed Hastings

Agreement Includes $10 Million R&D Investment and Newly Appointed Board Members

Company Poised for Accelerated Growth as Leading Innovator of Effective E-Learning in the Classroom

SCOTTSDALE, Ariz., April 20, 2010

DreamBox Learning

(DreamBox Learning K-3 Math),

today announced that it has been acquired by a new partnership between Reed Hastings,

a renowned education philanthropist and Chief Executive Officer of Netflix, Inc. and

the Charter Fund, a non-profit venture capital firm (“the Fund”). The

news was issued at the Education Innovation Summit being held today at Arizona State

University where Mr. Hastings is speaking about emerging education enterprises and

initiatives. Financial terms of the acquisition were not disclosed.

The DreamBox Learning agreement with Mr. Hastings and the Fund includes an additional

$10 million investment that will serve to expedite the company’s aggressive

growth strategy to significantly increase its footprint in U.S. schools with the

development of new e-Learning content across a variety of core disciplines as well as

ongoing technology advancements to the DreamBox Learning Platform.

“I have evaluated many companies in the K-12 e-Learning marketplace and DreamBox

Learning clearly stood out. They have already shown strong results in a short period of

time, and the DreamBox Learning Platform has the best underlying adaptive technology,

giving every student the opportunity to thrive through innovative online learning,”

said Mr. Hastings. “My end goal of bringing DreamBox Learning and The Charter Fund

together is to fuel the movement of e-Learning and help millions of students.”

The acquisition also gives the Fund the ability to reach a broader range of students.

“This investment allows us to further deliver on our commitment to help public

education thrive by providing critical resources and tools to traditional public schools,

charter schools, private schools and schools on a global basis,” said Kevin Hall,

CEO and President of The Charter School Growth Fund.

Since the Bellevue, Washington-based company’s launch in April 2008, DreamBox

Learning has released a series of effective

online math products

for the school and home environments, targeting young students in kindergarten through

third grade. The products’ patent pending “engine” constantly assesses

each student’s mathematical understanding, provides the most suitable hints and

encouragement at the right pace for that child, and offers the next personally appropriate

activities as subsequent choices. Teachers and parents are able to integrate DreamBox

Learning products into the classroom and home to help reinforce foundational math concepts

through effective, individualized instruction while kids embrace the experience as a fun

and engaging adventure-style game.

The company’s first product, DreamBox Learning K-2 Math, debuted in January 2009

and has since won more than 20 education and technology industry awards. In April 2009,

at the prompting of teachers, DreamBox Learning released DreamBox Math Classroom, a

version designed exclusively for the school environment. Earlier this month, the

company released the latest version,

DreamBox Learning K-3 Math,

which expanded the original K-2 content to include 3rd grade, delivering a total of more

than 500 core lessons and unlimited variations based on the Focal Points set by the

National Council of Teachers of Mathematics (NCTM).

Moving forward, Mr. Hastings will serve as DreamBox Learning Chairman of the Board.

His executive role at Netflix will remain unchanged. The acquisition also brings two

new additional members to DreamBox Learning’s Board of Directors, each with

exceptionally deep education expertise — Kevin Hall, CEO and President of Charter

School Growth Fund and John Danner, Co-Founder and CEO of Rocketship Education, and

former CEO of the public firm NetGravity.

About DreamBox Learning (

DreamBox Learning was founded in 2006 in Bellevue, Washington and acquired in April

2010 by the Charter Fund in partnership with Reed Hastings, a widely recognized

educational philanthropist and CEO of Netflix, Inc. The company launched a Web-based

platform and its first adventure-themed online learning product called DreamBox

Learning K-2 Math in January 2009, followed by the DreamBox Math Classroom in April

2009 and DreamBox Learning K-3 Math in April 2010. The products target young students

in kindergarten through third grade and are designed to reinforce and teach real math

through effective, individualized instruction in an engaging and fun manner. DreamBox

Learning K-3 Math is based on NCTM Focal Points, reflecting lessons taught in the

classroom. More information can be found at

About The Charter School Growth Fund

The Charter School Growth Fund is a social venture investment fund founded in 2005

to significantly increase the capacity of proven education entrepreneurs to serve more

children. By providing financial resources and strategic expertise, the Charter School

Growth Fund enables some of the nation’s most innovative entrepreneurs to build

scalable, self-sufficient schooling organizations that provide quality educational

options to thousands of underserved families in diverse communities. More information

can be found at

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