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DreamBox Learning CEO to Speak on Adaptive Learning at Arizona State University Education Innovation Summit

Jessie Woolley-Wilson to Showcase Power of Student-Driven Learning

BELLEVUE, Wash., April 4, 2011 – DreamBox Learning
(, the leading adaptive learning company,
today announced that its President and Chief Executive Officer, Jessie Woolley-Wilson, will
speak at the Arizona State (ASU) Education Innovation Summit about the positive impact of
intelligent adaptive technology in the classroom. The panel session — Is Farmville the
Future of Learning? Games, Social Platforms, Adaptive Technology – will be held on
Wednesday, April 6 at 1:15 p.m. at SkySong, the ASU Innovation Center in Scottsdale. The
full Education Innovation Summit runs from April 5-7.

“The ASU Education Innovation Summit provides a platform for education and technology
trailblazers to come together in a think tank environment to share ideas about how to ensure
that our kids, teachers and school administrators have the critical tools to achieve
academic greatness,” said Jessie Woolley-Wilson, President and CEO of DreamBox
Learning. “I’m very excited to join respected industry colleagues to discuss
how intelligent adaptive learning technology, social platforms, and gaming principles are
collectively having a transformative impact on our education system and future generations
of learners.”

Ms. Woolley-Wilson will share insights on the evolving adaptive learning sector as well as
showcase how DreamBox Learning’s intelligent adaptive learning platform is leading the
transformation, helping kids at any skill level achieve math proficiency.

About the Education Innovation Network

The ASU Education Innovation Network is designed to bring together the most innovative
companies working on improving education, the intellectual assets of ASU, the greater
Phoenix public and private educational K-20 systems and investors of all types –
philanthropic, angel, venture capital and large-scale acquirers.

About DreamBox Learning

DreamBox Learning, the leader in adaptive learning, was founded in 2006 in Bellevue,
Washington and acquired in April 2010 by the Charter Fund in partnership with Reed Hastings,
a widely recognized educational philanthropist and CEO of Netflix, Inc. The adaptive
learning company launched a Web-based platform and its first adventure-themed online
learning product called DreamBox Learning K-2 Math in January 2009, and the program has won
more than 20 top education and technology industry awards. DreamBox Learning K-2 Math was
followed by the DreamBox Math Classroom in April 2009 and DreamBox Learning K-3 Math in
April 2010. The products target young students in kindergarten through third grade and
deliver more than 500 core lessons and unlimited variations based on the Common Core State
Standards. DreamBox Learning software is designed to teach and reinforce key mathematical
concepts through effective, individualized instruction in an engaging and fun manner. The
products’ patented “engine” constantly assesses each student’s
mathematical comprehension, provides the most suitable hints and encouragement, level of
difficulty, sequence and pace for that child, and offers the most appropriate lessons as
subsequent choices. More information can be found at

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Media Contacts

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Erica Thomas: 508-872-3380 or