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DreamBox Learning CEO Selected as an EdNET Best “Leaders to Watch” for 2011

Jessie Woolley-Wilson Recognized by Industry Leaders as Making an Impact in the Education Marketplace

BELLEVUE, Wash., June 1, 2011 – DreamBox Learning, the leading
adaptive learning company, today announced that its Chief Executive Officer, Jessie
Woolley-Wilson, was named as one of five “Leaders to Watch” in EdNET’s
Best for 2011, a new peer recognition program developed by MDR, with the support of
Educational Systemics. The program recognizes leaders and innovators in the education
marketplace seen as making a significant impact in the education industry.

“With DreamBox Learning’s intelligent adaptive learning platform, we are
changing the game in how students learn. This new class of technology delivers a robust
instructional experience that is fun for students and motivates them to persist while they
drive their own learning,” said Jessie Woolley-Wilson, Chief Executive Officer for
DreamBox Learning. “I’m deeply honored to be recognized as a leader in this
industry by my peers. I extend my congratulations to all the outstanding leaders who were
nominated for this award. I look forward to working with them to reshape the future of
learning to benefit all future generations of learners.”

“As a 2011 ‘Leaders to Watch’ honoree, Jessie Woolley-Wilson is believed
to be making a significant impact in the education industry by the EdNET’s Best panel
and her peers in the EdNET community,” said Dr. Nelson Heller, President of EdNET,
MDR. “Being named among the EdNET’s Best top five puts Ms. Woolley-Wilson on the
shortlist of exemplary business leaders in education.”

The EdNET’s Best program recognizes leaders and innovations in today’s
education marketplace in three categories: “Shining Stars,” “Leaders to
Watch,” and “Teachers Select.” The recipients on the 2011 EdNET’s
Best list will be officially honored at a recognition ceremony held at the 2011 EdNET
Conference, September 25-27, in Denver, Colorado.

About DreamBox Learning

DreamBox Learning was founded in 2006 in Bellevue, Washington and acquired in April 2010 by
the Charter Fund in partnership with Reed Hastings, a widely recognized educational
philanthropist and CEO of Netflix, Inc. The intelligent adaptive learning company launched
a Web-based platform and its first online learning product in January 2009, and the program
has won more than 20 top education and technology industry awards. DreamBox Learning K-3
Math targets elementary students and delivers more than 500 core lessons with unlimited
variations based on the Common Core State Standards. DreamBox Learning software is designed
to teach and reinforce key mathematical concepts through effective, individualized
instruction in an engaging and fun manner. The products’ patented “engine”
constantly assesses each student’s mathematical understanding, provides the most
suitable level of difficulty, hints and encouragement at the right pace for that child, and
decides which next personally appropriate lessons to offer for subsequent choices. The
company’s first product, DreamBox Learning K-2 Math, was followed by the DreamBox Math
Classroom in April 2009 and DreamBox Learning K-3 Math in April 2010. More information is
available at

About EdNET

EdNET, the education business network, brings recognized industry experts, education
business executives, and school leaders together to share insight, explore trends, find
opportunities, and build partnerships. The EdNET offerings include EdNET Insight, the
decision support service; the EdNET Conference, the “must-attend” education
event for leaders in the education market; and the EdNET News Alert, the free weekly
e-newsletter, all owned and operated by MDR.

About MDR

For more than 40 years, MDR has been the market’s first choice for marketing
information and services for the K-12, higher education, library, early childhood, and
related education markets. Powered by the most complete, current, and accurate education
databases available in the industry, MDR provides email contacts and deployment, direct mail
lists, sales contact and lead solutions, along with social media marketing services and the
EdNET community. For more information, call 800.333.8802 or visit

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